How it was started:
Izze was created when two normal guys, Todd and Greg, were having lunch together in 2003. They thought it would be amazing to create a great tasting product while contributing that money to a worthy cause. This drink was inspired by European drinks they recently tried which they thought tasted high-quality.
The cause they wanted the profits to go to was The Global Education Fund. This is a non-profit organization that gives kids who can’t afford school the opportunity to get a good education.
Where they are sold:
Their product was a success. Today, there are 7 different flavors of Izze; 5 of Izzie Fortified; and 3 flavors of the low-calorie Izze esque. You can find these products in grocery stores, delis, fine restaurants, elementary schools, airlines, coffee shops and cafes. They are sold all over the United States as well as parts of Canada, Japan, and England.
The process:
When this product is made, they are all about going “green”- just like us! Their offices are only powered by wind, no air-conditioning (imagine that!), and 10% of the cardboard we use is used for their 4-pack container and for the signage. They encourage us to recycle the bottles and the containers. Because new discoveries are being uncovered every day in science, they are always open to other things. One day out of every year, they bike to work and just hand out Izzes!
Izze:
Izze comes in pomegranate, apple, grapefruit, blueberry, clementine, peach, and blackberry. Not only that, but there is only 120-140 calories with low sodium for the entire bottle, 12 fl oz! Best of all, there’s no high fructose corn syrup or added sugar in the drinks, which is one of the main problem with most sodas. All of their products include no artificial colors or flavors.
Izze esque:
Now, Izze esque is the low-calorie version. It comes in black raspberry, mandarin, and lemon. With only 60 calories in a jam-packed 12 fl oz bottle, this is a great alternative to something such as diet soda.
Izze Fortified:
Izze Fortified is just as tasty, but includes more vitamins. It’s only an 8.4 oz can, but in all that it can pack 10% of Vitamin C, Vitamin B6, and Niacin! It is perfect for school lunches or even a picnic.
Not only will kids like it, but I’m sure that parents will be sneaking one out of the fridge too. Remember to take into consideration the cause it’s going to- people that can’t afford an education.
~Hope

This article has been chosen as one of the best articles of 2008.
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3 users responded in this post
Lol You sound like a commercial, Great article Hope!
haha I know. That is a hobby of mine. My dance friend and I used to make up commercials and see who’s was better…I have no idea why lol
oh and when I said haha I know…I meant to it sounding like a commercial, not that it was a great article, but thanks!
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